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Jo Sermon

Founder & Co-CEO On Purpose Group


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Jo is the Founder and CEO of On Purpose Group.   OPG focusses on harnessing the emotional power of entertainment to inspire societal change and accelerate impact around the planet’s biggest challenges.  Jo is behind the conception, investment and marketing of the most successful international Factual content of the last twenty years (Walking with Dinosaurs, Blue Planet I&II, Planet Earth I&II, Top Gear to name but a few).   Inspired by what’s been coined “the Blue Planet effect’s” impact on Plastics, Jo believes that ‘big noisy content’ can absolutely change consumer behaviour.

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