top of page
04197 We Are On Purpose Logo artwork-outline black.png
amanda 2.jpg

Amanda Hill

Co-CEO & Founder

We Are On Purpose 


Nicole Vollebregt

Co-CEO & Founder

We Are On Purpose


Yumna Martin

Impact Director

We Are On Purpose

Our Core Team

Our Partner Agency


On Purpose Group

Our sister agency in London.  On Purpose Group focusses on harnessing the emotional power of entertainment to inspire societal change and accelerate impact around the planet’s biggest challenges.

Jo - Founder and CEO - is behind the conception, investment and marketing of the most successful international Factual content of the last twenty years (Walking with Dinosaurs, Blue Planet I&II, Planet Earth I&II, Top Gear to name but a few).  

Inspired by what’s been coined “the Blue Planet effect’s” impact on Plastics, OPG believes that ‘big noisy content’ can absolutely change consumer behaviour.

Jo S.png

Jo Sermon

CEO & Founder

On Purpose Group - London

bottom of page