On Purpose Group

Our sister agency in London.  On Purpose Group focusses on harnessing the emotional power of entertainment to inspire societal change and accelerate impact around the planet’s biggest challenges.

​

Jo - Founder and CEO - is behind the conception, investment and marketing of the most successful international Factual content of the last twenty years (Walking with Dinosaurs, Blue Planet I&II, Planet Earth I&II, Top Gear to name but a few).  

​

Inspired by what’s been coined “the Blue Planet effect’s” impact on Plastics, OPG believes that ‘big noisy content’ can absolutely change consumer behaviour.