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Amanda Hill

Co-CEO & Founder

We Are On Purpose 


Sabrina Malik

Founding Advisor

We Are On Purpose

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Jo Sermon

CEO & Founder

On Purpose Group - London

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Pamela Lloyd

CEO & Founder

We Are On Purpose Coaching + Culture


Yumna Martin

Impact Director

We Are On Purpose


Nicole Vollebregt

Co-CEO & Founder

We Are On Purpose

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Sarah Ko

Head of Operations


Ava McCabe


We Are On Purpose

Our Team

Our Founding Collaborators


On Purpose Group

Our sister agency in London.  On Purpose Group focusses on harnessing the emotional power of entertainment to inspire societal change and accelerate impact around the planet’s biggest challenges.

Jo - Founder and CEO - is behind the conception, investment and marketing of the most successful international Factual content of the last twenty years (Walking with Dinosaurs, Blue Planet I&II, Planet Earth I&II, Top Gear to name but a few).  

Inspired by what’s been coined “the Blue Planet effect’s” impact on Plastics, OPG believes that ‘big noisy content’ can absolutely change consumer behaviour.



Sunshine is a next-generation strategic and creative consultancy specialising in luxury, fashion and lifestyle. They are a future facing business designed to help cached brands respond to the new era’s demands in building and connecting with their audience.


Built on the convergence of entertainment, brand and commerce, Sunshine distills, articulates and expresses its clients’ unique brand ethos in new ways that contribute to culture. In addition to providing consultancy, design and creative services to cached brands Sunshine also acts as an incubator for new brands and IP projects.

Its partners combine fluency in brand, luxury and entertainment. CEO Jenna Barnet is an expert in global communications and entertainment strategy; co-founder and Creative Chairman Al Maccuish is one the industry’s leading experts on the power of entertainment and brand storytelling; CCO Ed Warren is a creative leader with an international reputation.


Sunshine have a global outlook and footprint and through their locations and network in Los Angeles, London and Beijing.



Deed's social impact platform makes it easy and exciting for employees to give time and money to their favorite causes. Employers can track, match, and share their collective impact with robust reporting and story-telling tools. We meet people where they are with innovative features like our Slackbot and mobile app, and our social groups (great for ERG's) and positive gamification help build community at work. Our partners include Airbnb, Stripe, and DoorDash, and we are in over 30 countries with a network of 2 million plus charities. 

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