Founder & Co-CEO
Amanda is a highly experienced board-level executive, recognized as a change agent who has focused not only on building creative and commercial excellence through a dedication to purpose, but also through the power of people and diversity of teams to innovate and execute at the highest level.
Amanda has worked primarily in media for the past 17 years, founded BBC Earth and spearheaded its development into a global brand reaching >1bn around the world. Following on from BBC Earth, Amanda became the first global CMO for BBC Worldwide/Studios where she was responsible for developing the BBC brand strategy and global brand portfolio internationally.
Amanda latterly served as Global CMO for A&E Networks in New York, prior to joining Harrods as their first Chief Marketing and Customer Officer.
Amanda is also an adjunct lecturer and teacher of record in Marketing at Lewis & Clark and is on the Board of Catlin Cable, the Wildstar Academy, Don’t Mind Me and The Listening Planet Foundation. Amanda also serves on the Advisory Board of The London Philharmonic.