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Kathleen Tullie

Co-Founder & CEO


A We Are On Purpose Company

Kathleen was most recently the Head of Social Purpose at Reebok International and Founder and Executive Director of BOKS - founded in 2009 - a physical activity program designed to get kids active and establish a lifelong commitment to health and fitness.


Built on the science and research documented in the book, Spark: The Revolutionary New Science of Exercise and the Brain, BOKS provided free physical activity curriculum, training and support to communities looking to establish and maintain impactful fitness and nutrition programs serving the whole child. BOKS grew from a single elementary school to a global initiative.

Major accomplishments with BOKS include partnering with the Partnership for Healthier America, Alliance for a Healthier Generation, American Council on Exercise, the Aspen Institute and Let’s Move Active Schools where she was honored by First Lady Michelle Obama’s “Let’s Move” initiative in 2013 and 2014. She was presented the Community Leadership Award in 2013 by the President’s Council on Fitness, Sports and Nutrition and is Vice Chair of Physical Activity at World Federation of the Sporting Goods Industry. She has also partnered with The Reebok Foundation, adidas, American Council on Exercise, The Boston Foundation, Toyota, Blue Cross Blue Shield of Massachusetts, and CVS Health to fiscally support BOKS’ growth.


Kathleen has also been featured in numerous media outlets, including The New York Times, CBS, Huffington Post, NESN and NPR. Family Circle listed Kathleen as one of the 20 Most Influential Moms and gave a TEDx talk in 2017. Kathleen has spent her career in Japan, Scotland and the US and currently lives outside of Boston, MA with her husband, two kids and two puppies, her favorite running partners.

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